The Asia Pacific Incentives and Meetings Event (AIME) has announced the theme and advisory committee for its 2025 Knowledge Program, which will be held at the Melbourne Convention and Exhibition Centre (MCEC) in February.
The theme for 2025, We Matter! seeks to highlight and celebrate the global business events industry as a powerful catalyst for economic growth.
Hosted and curated by BEAM’s founder El Kwang, the Knowledge Program will launch on February 10, 2025, with keynote speakers from AIME’s speaker bureau partners, along with industry business leaders and renowned professionals.
Guiding the development of the Knowledge Program topics and speakers under the 2025 theme is the Knowledge Program Advisory Committee, which consists of eight leaders from the Asia Pacific meetings and events industry, who together guide the curation of the Knowledge Program.
The 2025 Advisory Committee comprises head of events & connections, workplace experience at Atlassian, Paul Boustani; Charter Hall Events’ manager Ashleigh Cooper; MCI Australia’s account director Maggie Diasinos; and Events Travel Asia Group’s founder and CEO Max Jantasuwan.
Joining them are business events strategist at Think Event By Think Tank Productions Ronald Lim; ICMS CEO Sarah Markey-Hamm; Australian Dental Industry Association’s director of events Denise Sorrell; and Felicity Zadro, founder and managing director of Zadro.
The Knowledge Program is a ticketed event for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend.
AIME 2025 will have an expanded footprint accommodating more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor. Next year’s three-day event will be held February 10-12 . In 2025 for the first time, the global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow on February 13-14, 2025.
