Business Events Australia’s signature incentive showcase, Australia Next, will be held for a third consecutive year with the event to return to Melbourne/Narrm in 2025.
Australia Next 2025 will be held from December 1-3, and will be delivered in partnership with the Melbourne Convention Bureau. It will be prefaced or followed by a familiarisation visit in key incentive destinations across Australia for international buyers and media.
This announcement was made at the conclusion of Australia Next 2024 in Cairns/Gimuy last night. It will be the first time since 2013 international business events planners have been to Melbourne for the showcase.
Tourism Australia’s managing director, Phillipa Harrison, said after having the showcase on pause for four years it is been important to hold the event in in 2023, 2024 and again in 2025 to highlight all the new product on offer around the country.
“Traditionally our signature incentive showcase has been held every two years but as we ramped up efforts to secure a strong pipeline of international business it was important to give more buyers an opportunity to take part,” Harrison said.
“The leads generated from Australia Next are driving real business outcomes which continue to play a critical role in the recovery of the business events industry.”
