Set for September 24 to 26 at Bangkok Convention Centre at CentralWorld, this year’s IT&CMA 2024 and CTW Asia-Pacific will offer delegates a vibrant start to the event with a fast-paced musical ice-breaker as well as a gamified format that will earn them rewards for participation.
Asia Ability, the creative teambuilding experts, will host Boomtime, a lively and inclusive musical ice-breaker using Boomwhackers. This activity is designed to energise and unify teams, providing a dynamic environment for networking and exploring potential collaborations.
As the exhibition begins so will Game On, an interactive challenge where the hall is one big dynamic game floor. Attendees can check in at multiple checkpoints, tackle exciting tasks, and watch their name rise on the live scoreboard. Organisers have lined up exclusive prizes for this.
David Fotheringham, director, Asia Ability Creative Teambuilding, said: “Our first major collaboration was celebrating IT&CMA’s 15th anniversary and CTW’s 10th anniversary back in 2007, and it’s been a pleasure to maintain that partnership over the last 14 years.
“Although we were disappointed when Covid-19 restrictions halted our plans to gamify the exhibition floor at IT&CMA 2020, we were pleased that the show continued in a virtual format, and we were able to support it virtually. With restrictions lifted, we’re now moving full steam ahead to gamify the exhibition floor for 2024, enhanced by the digital innovations developed during lockdown.”
There are more opportunities to win prizes through the Buyer’s Incentive Programme. This presents exclusive rewards to those who complete the highest number of business appointments, whether pre-scheduled or walk-in while earning top ratings from exhibitors.
Additionally, organisers are stepping up knowledge retention with the introduction of an AI Technology Partner, Gevme, providing participants with instant sharable summarised takeaways and a topic-aggregated Idea Cloud, designed to be inclusive for all delegates, especially those for whom English may not be the first language.
Additional collaboration with Audience Engagement Partner, Pigeonhole, will allow audience inputs to live Q&A sessions, polls, quizzes, and word clouds to be collected for analysis and use towards event improvement.
IT&CM Asia and CTW Asia-Pacific 2024 are expected to welcome more than 1,000 delegates who will meet with suppliers from around the region and beyond to exchange industry knowledge and open up new business avenues.
