The Thailand Convention and Exhibition Bureau (TCEB) has partnered with Visa and Central Group to launch the Thailand MICE Privileges campaign, where at the heart of the campaign is the Thailand MICE Visa Prepaid Card.
The Thailand MICE Visa Prepaid Card offers exclusive benefits to business events travellers and SME operators, such as vouchers for shopping at Central and Robinson Department Stores, a 17 per cent discount on accommodation at Centara Hotels & Resorts, 15 per cent off limousine services, 10 per cent off dining, free airport luggage storage twice a year, and one free luggage delivery annually.
Chiruit Isarangkun Na Ayuthaya, president of TCEB, said at the launch event: “TCEB is committed to positioning Thailand as a premier business event destination. The Thailand MICE Privileges campaign, in collaboration with our partners, offers exclusive benefits through the Thailand MICE Visa Prepaid Card. This prepaid VISA card is tailored to enhance the MICE travel experience and encourage increased spending and longer stays in Thailand.”
TCEB aims to attract 30,000 cardholders by 2025, with a five per cent increase in per trip spending. The bureau estimates that the combined spending of domestic and overseas business events travellers will reach 200 billion baht (US$6 billion), boosting the economy by 400 billion baht.
Punnamas Vichitkulwongsa, country manager for Visa Thailand, added: “We’re thrilled to partner with TCEB to launch this prepaid commercial card. As commercial card payments grow, this solution helps businesses of all sizes digitise payments. Our collaboration reflects Visa’s commitment to enhancing financial access for B2B operations and fostering sustainable economic growth.”
The Thailand MICE Visa Prepaid Card can be issued for a fee of THB 350 and can be topped up using the Deep Pocket app. It is accepted wherever Visa is used.
