The Pacific Asia Travel Association (PATA) is partnering with MGM to launch a capacity-building programme to empower the Asia Pacific region’s business events sector next week.
Titled Macao MICE Forward: Innovate, Sustain, Excel – Smart Solutions Training for Sustainable MICE, this programme will take place from September 24-26, 2024 in Macau.
The programme targets local business events stakeholders, and delves into crucial topics such as integrating technology and artificial intelligence into marketing efforts; exploring best practices and tools for sustainable event management; and examining emerging trends, technologies, and practices shaping the industry.
“The shift in the MICE industry highlights the need for greater flexibility and innovation to meet evolving delegates’ expectations, with digital readiness and being market-driven,” remarked PATA CEO Noor Ahmad Hamid.
Iwan Dietschi, senior vice president of hospitality of MGM, added: “By partnering with PATA on this comprehensive training programme, we aim to equip the current and future practitioners in the MICE industry with the knowledge and tools they need to succeed in an increasingly dynamic and competitive landscape.
“Together, we will ensure that Macau continues to excel as a premier destination for international business events, contributing to the city’s sustainable economic growth and global connectivity.”
