The business events industry must prioritise diversity, equity, inclusion, belonging, and accessibility (DEIBA) to create truly inclusive and impactful events, said panellists on the Advancing DEIBA in the MICE Industry session at IT&CM Asia and CTW APAC 2024 last Wednesday.
Pitiphatr Buri, CEO of Bhiraj Buri Group, emphasised the importance of getting out there, and experiencing inclusive practices rather than only theorising about what is needed.
Some of the Group’s most inclusive practices have come about as staff experience what persons with disabilities go through. For example, staff modified its wheelchair ramps when they realised users had to take a 200-metre detour just to go up four metres.
“It is these small adjustments that make the journey more seamless for attendees, especially those with disabilities. (But) accessibility also goes beyond physical access. It’s about larger signs for the silver generation, or even spaces that accommodate pets,” he remarked.
Krisanee Srisatin, founder and managing director, Stream Events Asia, addressed the cultural and dietary aspects of inclusivity.
“By promoting local festivals and community activities, we can attract tourists from around the world to celebrate cultural diversity. This fosters a sense of belonging and encourages feedback. Cultural sensitivity from multiple perspectives is what will enhance the success of the MICE sector.”
Krisanee stressed that to ensure inclusivity, event planners must work with accommodating partners and have a deep understanding of their clients’ needs. This includes being aware of dietary restrictions and choosing suitable venues.
Meanwhile, Viona Zhang, deputy managing director of C9 Hotelworks, noted that women are underrepresented in leadership roles in the hospitality industry, citing a study showing only 32 per cent of leadership positions are held by women. She argued that this lack of diversity limits perspectives and hinders effective decision-making.
Senior manager at GainingEdge, and panel moderator, Jane Vong Holmes, noted: “DEI has been in the headlines recently due to social injustices – however, we haven’t seen a real push for accessibility and people with disabilities. The MICE industry is at a pivotal moment where inclusivity isn’t just a checkbox, but a strategy that impacts the very core of our events and the communities they serve.”
“We have to design with inclusion from the ground up, not as an afterthought. This is not just about meeting legal requirements but about truly welcoming all,” Pitiphatr concluded.
