The Taipei City Government is actively working to expand its corporate incentive market in Southeast Asia, particularly targeting Malaysia, Singapore, Thailand, and the Philippines.
These countries offer significant growth potential due to their direct air connectivity and visa-free travel arrangements for short trips to Taiwan.
Wang Chiu-Tung, commissioner of the Department of Information and Tourism, said: “While Taipei has steadily gained recognition as a business events destination, we believe more exposure is essential in key South-east Asian markets.”
To maximise this growth opportunity, the Taipei City Government works closely with outbound travel agents and business planners from these countries. Additionally, it promotes Taipei as a leisure and business events destination through social media and participates in major B2C travel fairs in these countries, Wang shared.
For instance, the Taipei Pavilion at the MATTA Fair held in Kuala Lumpur in September, showcased the city’s wide range of natural attractions, including new products such as Taipei Dome.
Wang said: “Taipei is a safe and welcoming city, renowned for its diversity and inclusiveness. Our city’s commitment to accommodating diverse travellers was reinforced last year when Taipei was awarded the “Most Promising Muslim-friendly City Destination of the Year – Non-OIC” by CrescentRating.”
To further encourage international conferences, exhibitions, and incentive travel groups, the Taipei City Government offers a sponsorship programme that provides financial support and access to tourist attractions through admission tickets. Applicants must fulfil specific criteria for foreign attendees, such as using adomestic service enterprise or travel agency.
