South by Southwest Sydney (SXSW Sydney), a premier festival for creatives, will kick off this week from October 14 to 20, turning International Convention Centre Sydney (ICC Sydney) into a bustling hub packed with more than 300 sessions led by over 1,000 world-class speakers as well as workshops, mentoring, networking events, and more.
The event will coincide with the SXSW Sydney Tech & Innovation Expo from October 16 to 19, showcasing groundbreaking new technologies from exhibitors such as Andromeda Robotics, B Lab, Charitabl, and more. Part of the Expo is the SXSW Sydney Pitch 2024, which will see 22 startup finalists compete live at the event in front of a prominent panel of judges.

ICC Sydney will also host Grammy-nominated, Platinum-selling UK sensation Jorja Smith when she brings her ‘falling or flying’ Australian tour to Sydney on October 15 for a performance as part of the SXSW Sydney Music Festival. In addition, headline film premieres and screen launches will take place each day in Darling Harbour as part of the SXSW Sydney Screen Festival.
Building on the success of last year’s inaugural event, the positive impacts of SXSW Sydney continue to resonate with both trade and consumer audiences, promising even more opportunities for Sydney communities to discover exciting talent, explore inspiring ideas, and make meaningful new connections in 2024.
Destination NSW CEO Steve Cox credited ICC Sydney’s world-class infrastructure and its highly skilled event professionals for creating the perfect environment to showcase the Harbour City as a creative industries hub during SXSW Sydney 2024.
ICC Sydney general manager, Adam Mather-Brown said the venue’s well resourced team of passionate professionals were ready to welcome patrons of SXSW Sydney while making a difference for the community.
“Beyond providing an extraordinary experience for the diversity of SXSW Sydney visitors, we welcome the opportunity to collaborate on delivering a positive legacy for years to come – from the economic benefit across our dynamic city to environmental sustainability solutions and facilitating connections with First Nations Peoples and culture or our local, entrepreneurial and creative community – every area of our corporate social responsibility strategy is brought to the fore through SXSW Sydney,” Mather-Brown said.
SXSW Sydney chair and TEG group CEO, Geoff Jones, said: “TEG has partnered with ICC Sydney on the delivery of hundreds of events over the years. We are looking forward to again hosting SXSW Sydney in this world-class and state-of-the-art venue to showcase thought-provoking speakers, and the newest in games and entertainment from across the globe.”









