NatureBoss, a sustainability-focused event planning service based in Australia, has seen “overwhelmingly positive” interest from planners who want to integrate sustainability and wellness into their corporate events since its launch last year.
Matthew Boyd, CEO of NatureBoss, said the rise of such requests was “tied to a broader events sector shift toward environmental responsibility and employee well-being”.
“Businesses are more conscious of their impact and want to reflect that in the events they host,” he elaborated.
One popular activity is Conservation Day, which takes participants to engage in tree planting, habitat restoration, and clean-up efforts. It promotes relaxation, mindfulness, and personal growth, while fostering a deeper connection with nature and contributing to long-term ecological well-being.
Other popular requests include Sustainable Culinary Experiences, which involve sourcing local organic ingredients, minimising food waste, and offering plant-based or low-impact menus; and teambuilding activities that align with sustainability, like eco-volunteering or conservation projects.
On why NatureBoss was created, Boyd said: “I noticed that while there were many great eco-tourism providers, there wasn’t a streamlined way for event planners – especially in the MICE industry – to easily find and book sustainable options.”
What sets the company apart from other providers in the market, he stressed, is its network of more than 350 environmental partners and conservation experiences across Australia, combined with a focus on sustainability reporting.
He said: “We don’t just provide tourism options – we actively curate experiences that align with a company’s sustainability goals and values. NatureBoss acts as both a connector and consultant, ensuring that each event not only meets business objectives, but also leaves a positive environmental impact.”
NatureBoss operates on a commission-based model, earning a percentage from its tourism partners for each successful booking they facilitate. Another revenue stream for the company is its consultancy services to event organisers looking to integrate sustainability into their broader event strategies.
Boyd aims for the company to become the “go-to partner for sustainable corporate events across Australia” and plans on expanding the company’s provider network into New Zealand and South-east Asia.
“We’re seeing strong demand from neighbouring countries, so a regional expansion is definitely on the horizon,” he added.
For now, Boyd’s immediate focus will be NatureBoss’ upcoming partnership with local conservation groups to offer “impact retreats”, which will “give groups the chance to both unwind and actively contribute to environmental restoration projects during their events”.
