The Singapore Exhibition & Convention Bureau (SECB) set a new benchmark in sustainability with the Singapore Pavilion at IMEX America 2024.
A key highlight of the Pavilion is its significant reduction in booth-related emissions. By implementing various eco-friendly initiatives, SECB has achieved a 45 per cent reduction in emissions compared to previous iterations.
One of the Pavilion’s notable features is the 75 per cent reduction in carpet usage, a first for Singapore at any international tradeshow. Additionally, energy-efficient LED lighting, sustainable furnishings made from oriented strand board, and the repurposing of the entire Pavilion for future events demonstrate SECB’s commitment to circular economy principles.
To ensure a comprehensive assessment of its carbon footprint, SECB has also partnered with a third-party organisation to monitor all booth-related emissions. This includes tracking travel plans for exhibiting partners and promoting plant-based meal options. The data collected will be analysed to refine carbon reduction strategies for future events, further reinforcing SECB’s long-term commitment to sustainable event practices.
Eileen Lee, senior vice president, Americas, SECB, said: “As we celebrate 50 years of excellence in hosting major global business events, we’re focused on shaping a sustainable future. Our Pavilion at IMEX America 2024 represents a significant leap forward in sustainable event practices, incorporating decarbonisation strategies at every stage.”
Singapore’s dedication to sustainability is evident in its ongoing efforts to become a City in Nature. The MICE Sustainability Roadmap and the Singapore Green Plan 2030 provide a framework for creating large-scale events with minimal environmental impact.
