BCD Meetings & Events (BCD M&E) has released its eighth annual What’s Trending 2025 report, which delves into how geopolitical influences, the need for personalisation, sustainability goals and evolving technologies impact an organisation’s approach to their M&E programmes.
Master The Market is a deep dive into key trends that are shaping the industry with expert analysis and advice on what will matter most in 2025, while the Global Intelligence section will provide a global and regional perspective on emerging trends, examining how they will shape the meetings and events landscape.
In addition to industry-wide trends, the report also highlights five standout destinations that are particularly well-suited for incentive travel. These destinations offer unique experiences and opportunities for companies looking to reward and motivate their top performers.
“Looking ahead to 2025, the meetings and events industry is set for strong growth, but we can’t ignore the geopolitical and economic landscape shaping strategies,” said Bruce Morgan, global president. “There is a continued need for cost control while delivering creative and impactful solutions.”
The full report can be found here.
