Corporate meeting and incentive demand for Japan from Asia-Pacific countries remain at an all-time high, say industry players who attended the JNTO Singapore MICE Business Meetings 2024 on October 28.
Corporate demand from Asia-Pacific is still “very strong”, Shigyo Satoru, JTB’s sales manager, corporate sales department, told TTGmice. This is reflected in the company’s handling of around 30 outbound groups this year, mainly from Singapore, as well as several from Indonesia and Thailand.
Although Satoru predicted that next year’s demand will be “even better” than 2024, he cautioned that rising costs, particularly in transportation, could significantly impact budgets, and advised planners to plan as early as possible.
Jeremiah Wong, assistant director, marketing communications, Chan Brothers Travel, also indicated that “demand is holding steady this year compared to 2023”.
He detailed: “Japan’s cultural richness and excellent infrastructure consistently attract corporate groups. The favourable exchange rate between the Singapore dollar and the Japanese yen has further fuelled demand, making Japan an even more enticing option. Its varied seasonal charms across the four seasons encourage repeat visits as well.”
The company has noticed a “growing interest” among corporate clients “in regions such as Hokkaido, Kyushu and Gifu, specifically Takayama City”, as these “are unique destinations beyond the usual urban destinations”.
Meanwhile, Alice Chia, director of Joyoj, a Singapore-based company with a partner in Thailand handling mainly Japan-bound corporate meetings and luxury business events, added: “Thai outbound to Japan is growing strongly. I am also seeing high demand from India, especially to cities with direct connections. ”
Chia indicated an increase in clients asking to move away from crowded main cities to quieter destinations, such as Wakayama, Toyooka and Kyotango.
