The International Congress and Convention Association (ICCA) and the International Association of Professional Congress Organisers (IAPCO) have announced a new partnership aimed at strengthening the global meetings industry.
The agreement was signed on October 21 during the 63rd ICCA Congress in Abu Dhabi.
This strategic alliance will focus on several key areas. Both organisations will work together to advocate for the value of business events and their significant contribution to economic growth, knowledge exchange, and social impact.
A joint effort will also be made to create and implement a PCO capacity-building programmes for meeting professionals, particularly in underserved regions. This will involve tailored workshops and educational sessions to enhance skills and knowledge in the industry.
ICCA and IAPCO will also be collaborating on research initiatives to identify regions where capacity building is most needed.
“Planned programmes include workshops and other educational sessions designed to target professionals in the area for development and ultimately advocate for the value of DMCs and PCOs,” Sarah Markey-Hamm, president of IAPCO, said.
