Atomy's incentive trip to Cebu, organised by Yoohan Travel, prioritised relaxation and personalised experiences over a packed itinerary, proving that sometimes, less is more
Event brief
Atomy – a network seller of health and wellness products in South Korea – recognised the achievements of its top 720 sellers with a trip to Cebu. The company sent five batches of 80 individuals each between April and June, followed by four more batches of the same size from September to November.
In keeping with the incentive trip theme “Recovery”, event management company Yoohan Travel crafted a 3D5N itinerary with substantial free time, except for a day of island hopping.
Yoohan Travel director Eom Jonghyun said the event management company (EMC) has many Korean and Filipino tour guides already residing in Cebu so language was not a barrier.
Event highlights
The Dusit Thani Mactan Cebu resort provided the ideal setting for tranquillity. Its luxurious rooms offered breathtaking ocean vistas, while the resort’s expansive facilities, overlooking the sea and sky, created an atmosphere of peace and serenity.
For the seventh batch of the Atomy incentive group that stayed September 25-29, aquaerobics was organised in the resort’s 100-metre-long infinity pool as the group comprised mostly women in their 40s and 60s.
They also went island hopping on Olango Island, a protected wildlife sanctuary – home to a number of wildlife, including migratory birds, coral reefs and marine life.
Challenges
While everything went well with the assistance of the Philippine Department of Tourism (DoT) and its marketing arm, Tourism Promotions Board, there are some suggestions on improving eTravel registration and customs procedures for a smoother experience.
As part of the Philippines’ ongoing digital transformation, inbound travellers are required to register on the eTravel platform 72 hours before their arrival. While this requirement aims to streamline immigration processes, it can pose difficulties for large groups and those less tech-savvy.
To alleviate these challenges, EMCs are now providing eTravel registration services for group travellers. Additionally, the DoT is collaborating with the Bureau of Immigration to reintroduce paper-based registration options at airports, offering a more traditional approach for travellers who may prefer it.
To further enhance accessibility, the DoT is actively working on a Korean translation of the eTravel portal. DoT-Korea is also providing comprehensive guidance on its website, as well as offering assistance through phone calls and in-person support.
Event name Atomy group incentive trip
Organiser Yoohan Travel
Venue Dusit Thani Cebu
Date From April to November 2024
Attendees 720 pax
