The 91st UFI Global Congress, held in Cologne, Germany, from November 20-23, brought together over 600 delegates from more than 55 countries and regions.
The event, hosted by Koelnmesse, focused on the theme Changes to Chances, exploring the transformative power of innovation and adaptation in the exhibition industry.
The Congress featured keynote speeches, panel discussions, and workshops, addressing critical industry topics such as sustainability, technology, and digital transformation.
Renowned speakers like Gapminder’s Anna Rosling Rönnlund and Consumer Technology Association’s Gary Shapiro shared insights on navigating a rapidly changing world, while other highlights included industry deep dives during the Power Hour and Spotlight Sessions.
Emerging leaders also showcased their innovative ideas and potential to drive industry growth at this year’s Next Generation Leaders; while the Country Focus Sessions highlighted the importance of international partnerships and cross-border collaboration.
For the first time, UFI awarded the Medal of Honour to three individuals, in recognition of their contributions – Sandy Angus (UFI President 2001–2003), Mary Larkin (UFI President 2020–2021), and Kai Hattendorf (UFI CEO since 2015).
Hugh Jones, CEO of RX, also assumed the role of UFI president for the 2024-25 year. Jones succeeds Geoff Dickinson, CEO of dmg events. In 2025, both will serve as part of UFI’s Trio, which includes the association’s incoming, present, and outgoing presidents. They will be joined by incoming president Panittha Buri, vice chairperson of the Bhiraj Buri Group.
The 92nd UFI Global Congress will be held in Hong Kong in 2025, followed by Bahrain in 2026.
