The Melbourne Convention and Exhibition Trust (MCET), operator of Melbourne Convention and Exhibition Centre (MCEC) and the upcoming Nyaal Banyul Geelong Convention and Event Centre, has released its Annual Report and Impact Report, highlighting its significant contributions to the economy, society, and environment.
In the 2023/24 financial year, MCET generated A$777 million (US$506. 4 million) in economic impact for the State of Victoria. The MCEC welcomed 3.2 million visitors, a 23 per cent increase from the previous year, and hosted more than 720 events, including the ASEAN Commemorative Summit, Lions International Convention, and the BBC Earth Experience.
To enhance accessibility and inclusivity, MCET also launched a new Accessibility Action Plan, developed in collaboration with people with lived experience and accessibility consultants. The organisation also implemented innovative sustainability initiatives, such as a reusable coffee cup programme that prevented thousands of disposable cups from ending up in landfills.
MCET is committed to reducing its environmental impact and achieving net-zero emissions by 2050. To this end, the organisation developed a comprehensive carbon emissions inventory and is implementing strategies to minimise its carbon footprint.
MCET continues to support local communities through partnerships with leading charities and community organisations. In 2023/24, the organization celebrated a decade of support for the Good Friday Appeal and OzHarvest, and increased workplace giving by 297 per cent.
Over in Geelong, the Nyaal Banyul project partners have prioritised social procurement, providing fully funded training for 28 trainees and apprentices. Additionally, the project has collaborated with Wadawurrung Traditional Owners to develop a brand identity that reflects the region’s rich cultural heritage.
Natalie O’Brien AM, chief executive of MCET, expressed pride in the organisation’s achievements: “As leaders in the events industry, we play an important role in contributing to a better future through our commitments to people, planet and economic prosperity. We’re proud of the innovative sustainability programmes we’ve implemented at MCEC over the year, as well as the progress we’ve made in Geelong, in collaboration with our project partners and Wadawurrung Traditional Owners. We look forward to continuing to make a positive impact in the communities we serve.”
