Aotearoa New Zealand will have a significant presence at the upcoming Asia-Pacific Incentives and Meetings Event (AIME) 2025 in Melbourne, boasting its largest-ever contingent of 36 business events organisations and operators.
Auckland’s New Zealand International Convention Centre (NZICC) will serve up a taste of the highly anticipated new venue at the hosted buyers’ lunch on Day 1, with a special New Zealand menu curated by NZICC executive chef Rob Cullen.
For the first time ever, AIME will feature a little piece of Middle-earth with a full-scale Hobbit Hole exhibit from the Hobbiton Movie Set. Complete with real grass and gardens, the exhibit will also showcase the intricate craftsmanship that went into creating the new Bagshot Row interior Hobbit Holes.
Venue and accommodation representatives from Auckland, Wellington, Christchurch, Hamilton & Waikato, Rotorua, Marlborough, and Queenstown will join Tourism New Zealand. Flagship airline Air New Zealand and industry association BEIA (Business Events Industry Aotearoa) will also be present, along with industry partners from adventure and cultural experience providers.
Tourism New Zealand is also sponsoring a session titled ‘Change the World Through Tourism’ in this year’s AIME Knowledge Program. The session will feature Nadine ToeToe, director of Kohutapu Lodge & Tribal Tours, who will explore how indigenous tourism can be a force for positive change in the tourism industry.
AIME will be held from February 10-12, 2025, at the Melbourne Convention and Exhibition Centre.
