Rachel Cook has been appointed chair of the Business Events Industry Aotearoa (BEIA) Approved Professional Conference Organisers (PCO) Group.
She is the business director of Conference Innovators, and since joining CI 20 years ago has been instrumental in the company’s continuing growth and success.
Cook takes over from Arna Wahl-Davies, who spent 4.5 years in the role.
There are 16 companies accredited to the BEIA Approved PCO Group.
“Not only are BEIA Approved PCOs required to meet strict criteria on an annual basis, they are bound by a Code of Ethics, Rules and Responsibilities determined by BEIA,” said BEIA chief executive, Lisa Hopkins.
“As chair, my focus is on building value for the members of the BEIA PCO group and strengthening collaboration within our network.
“In an industry that continues to evolve, the role of a PCO is more vital than ever. I look forward to working with this incredible group to ensure BEIA Approved PCOs continue to thrive and deliver exceptional value for clients and stakeholders alike,” said Cook.
