PCMA recently announced a three-year partnership with the Singapore Exhibition and Convention Bureau (SECB) to hold its flagship Asia Pacific conference, The Business of Events (BOE), in Singapore.
This strategic alliance underscores Singapore’s commitment to innovation, sustainability, and global connectivity within the business events sector.
The partnership was formalised during PCMA Convening Leaders 2025 (January 12-15, 2025) in Houston, Texas, with a signing ceremony between Melissa Ow, chief executive of the Singapore Tourism Board, and Sherrif Karamat, CEO of PCMA.
The Business of Events will take place from April 13-15, 2025, at Marina Bay Sands. The conference will feature a stellar lineup of speakers, including Ayesha Khanna, co-founder & CEO of Addo; and David Knoff, Antarctic Expedition Leader and author of 537 Days of Winter.
