The Welcome Event for the Asia Pacific Incentives and Meetings Event (AIME) 2025, AIMalfi FESTA, will be held at il Mercato Centrale Melbourne on February 10.
The event will kick off AIME’s 32nd year with an Amalfi Coast theme, from 19.00 to 22.00 at il Mercato Centrale, a 3,000m2 venue in Melbourne’s CBD, a short walk from Southern Cross Station.

Over 2,000 attendees, including hosted buyers, exhibitors, media partners, and industry VIPs, are expected to attend. Attendees are encouraged to embrace the blue, white, and yellow colour scheme, and they can look forward to enjoying Italian-inspired food and drinks from il Mercato Centrale’s artisan food market. The evening will also feature entertainment from special guest artists.
Merging the Italian heritage of food with the experience of a contemporary hospitality hub, Il Mercato Centrale offers bespoke experiences for private and corporate events alike, with the flexibility to host small groups and large functions of more than 2,000 people.
AIME 2025 will run from February 10-12 at the Melbourne Convention and Exhibition Centre.









