Sri Lanka has rolled out a Sri Lanka Conference Ambassador Programme (SLCAP), a new initiative designed to attract more international conferences to the country to drive economic growth, promote sustainability, and facilitate knowledge exchange.
Twenty-five ambassadors, representing various business sectors that host international conferences, are already onboard. SLCAP will continue to identify and support other local association leaders and business events professionals well-known in their fields, providing them with the resources and tools needed to attract international conferences to Sri Lanka.
SLCAP is spearheaded by Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau (SLCB), and SriLankan Airlines, in collaboration with several other entities.
“Sri Lanka has a huge potential to host international conferences,” said Senthil Gopinath, CEO of the International Congress and Convention Association, at the media launch.
SriLankan Airlines, CEO, Richard Nuttall noted that SriLankan Airlines will support SLCAP by offering logistical backing and connectivity to potential conferences and delegates, adding that the programme not only strengthens Sri Lanka’s global reach, but also aligns the airline’s vision to connect the world to the best of Sri Lanka.
Mikael Svensson, CEO of Cinnamon Hotels and Resorts, added: “Our deep-rooted local knowledge and personalised approach allow us to showcase Sri Lanka’s unique offerings to the world, elevating it as a premier destination for international conferences.”
