Cathay has solidified its commitment to Hong Kong by becoming the exclusive Founding Travel Partner of the Kai Tak Sports Park (KTSP), the city’s new state-of-the-art sports and entertainment landmark.
The announcement was made at a ceremony held at the KTSP on February 24, 2025, attended by key figures from both organisations.
KTSP, set to be the largest integrated sports and entertainment hub in Hong Kong, will collaborate closely with Cathay to deliver world-class experiences to a global audience.
The partnership will introduce several key initiatives, including the Cathay-branded West Bridge, an aviation-themed immersive experience connecting the Sung Wong Toi MTR station with Kai Tak Stadium; World Flyer, a scaled-down representation of Kai Tak Airport’s facilities, providing an educational space for community interaction; and sponsorship of “Rong Rong Square” and “Veni, Vidi, Vici” projects that will further elevate the visitor experience.
Cathay will also support the highly anticipated Cathay/HSBC Hong Kong Sevens, which will be held at KTSP for the first time from March 28-30, 2025.
Cathay’s chief customer and commercial officer, Lavinia Lau, said: “Having been Cathay Pacific’s home for over many decades, the old Kai Tak Airport holds a cherished place in not only our hearts, as it is where our journey began, but also those of everyone who grew up in Hong Kong. In many ways, our return to Kai Tak as the exclusive Founding Travel Partner of KTSP is a testament to Cathay’s evolution from an airline to the leading premium travel lifestyle brand we are today. It also symbolises our unwavering commitment to the continued growth and development of Hong Kong as a world-class city.
“Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong.”
