Radisson Hotel Group has partnered with the Society for Incentive Travel Excellence (SITE) to introduce “Extra Mile Incentive Travel by Radisson Hotels”, a new incentive travel programme to provide curated experiences that inspire and reward teams and clients.
“Extra Mile Incentive Travel” grants access to nearly 200 properties across Europe, the Middle East, Africa, and Asia Pacific, each selected for its unique appeal, design, and prime location. These hotels have expert local teams who curate, among others, off-menu dining experiences that are original and authentic, with group dining being named the most appreciated activity in an incentive travel programme (51 per cent) in the 2024 Incentive Travel Index survey.
The 2024 Incentive Travel Index survey further reveals that 55 per cent of senior leaders view incentive travel as a crucial strategic differentiator, while 68 per cent believe travel is becoming more valued as a reward. Furthermore, 58 per cent of respondents see a more distinct role for incentive travel in motivation and culture building.
“Incentive travel plays a critical role in driving organisational success by recognising and rewarding excellence,” said Angela Graun, vice president sales operations & meetings & events global at Radisson Hotel Group. “Extra Mile Incentive Travel by Radisson Hotels combines the Group’s extensive expertise in hospitality with SITE’s industry-leading standards to offer bespoke experiences that not only motivate and inspire but also create lasting memories that strengthen relationships and elevate business outcomes.”
To further enrich the program, Radisson Hotel Group and SITE will produce nine digital eBooks, released every two months. The inaugural eBook will focus on Adventure & Wellness, showcasing destinations and properties that offer adventure, wellness, and nature-based experiences.
All participating hotels adhere to rigorous training standards developed in partnership with SITE and comply with the Hotel Sustainability Basics, a global initiative launched by the World Travel and Tourism Council to promote responsible travel.
As part of the programme, Radisson Hotel Group is also set to produce nine individual eBooks (one published every two months) in collaboration with SITE. The first eBook to be published is dedicated to Adventure & Wellness where the hotel company will showcase destinations and properties with adventure, wellness, and nature-based experiences.
