PCMA’s flagship Asia Pacific conference, The Business of Events (BOE), will be held at Marina Bay Sands from April 13-15, 2025, focusing on the integration of mastery and intellectual prowess for intergenerational leadership.
Building on BOE 2024’s “Unlearning and Relearning” theme, the 2025 edition will address practical business challenges through discussions on several dualities – Skill and Strategy, IQ and EQ, Personal and Professional Growth, and Broad and Deep Exploration.
The first day will also feature real-world AI productivity case studies and insights from the Day Zero Challenge. Additionally, breakout sessions during the day – curated by BOE Content Advisory – will cover six themes: Technology, Creativity, Humanity, Strategy, Sustainability, and the Chinese Market. These sessions aim to enhance strategic foresight and problem-solving skills.
Next, day two of BOE 2025 will include 12 PCMA APAC Labs for applied learning experiences, alongside plenary sessions. The opening keynote will offer an industry reflection on current opportunities by MCI’s global executive vice president Oscar Cerezales; while the closing session will feature David Knoff, an Antarctic Expedition Leader, discussing leadership and resilience based on his 537-day experience in Antarctica.
Other confirmed speakers include Ayesha Khanna, co-founder & CEO of Addo, who will deliver the opening keynote on AI’s impact on business events; Azran Osman-Rani, CEO & co-founder of Naluri, who will speak on innovation and business transformation; while Matt Jones, co-founder & brand director, Four Pillars Gin, will present on brand storytelling.
Knoff, Osman-Rani, and Jones are speakers sponsored by Saxton Speakers Bureau.
