Singapore-based events management company Unearthed Productions recently expanded its portfolio and operations to four South-east Asian countries – Malaysia, Thailand, Vietnam, and Indonesia.
As to why South-east Asia, Adam Piperdy, CEO of Unearthed Productions, shared with TTGmice: “These countries represent vibrant and rapidly growing MICE markets in the region. There’s significant demand for high-quality event management services, and we noticed that our clients are increasingly looking for multi-city MICE experiences; 15 per cent of our clients have relocated their events from Singapore to around the region.”
For example, Tech in Asia Conference has moved to Jakarta, while gamescom asia will hold its 2025 edition in Bangkok via a tie-up with Thailand Game Show.
In addition, Unearthed Productions’ group-level agreement with agreement with a large hotel management company “significantly influenced” the company’s decision.
“These countries are key hubs for new properties, and expanding into these locations allows us to seamlessly serve their hotels and clients, providing consistent and top-tier service across the region,” he added.
To deliver high-quality business events in these four countries, Piperdy is currently scaling human resources.
“We now have a team in each country, with several more hires to boost our local capabilities. We have also launched a global Unearthed Productions SOP to ensure that each team is able to deliver the same high level of quality no matter which country the team is based in. This SOP covers a comprehensive list of topics, including but not limited to safety, communication standards and even dress code,” he explained.
Piperdy noted that the four countries’ business events scene also varies.
“Vietnam and Indonesia show promising growth and potential but are underserved, while Malaysia and Thailand already have strong MICE ecosystems. In the (latter) markets, we want to focus on enhancing the guest or attendee experience. We will look at augmenting the latest event technology with AI and ask ourselves how we can improve technical production – while championing event sustainability,” he said.
To support event planners in adopting sustainability ideas and initiatives, Unearthed Products has launched a GreenUP checklist, which is part of the company’s brand-new GreenUP certification programme.
Piperdy elaborated: “Our clients may enrol (in this programme) to understand the real-world impact of their sustainability efforts and get those efforts recognised. By being GreenUP-certified, they will also be eligible for a range of incentives, including complimentary carbon credits to offset their events’ carbon footprint.”
According to Piperdy, Unearthed Productions is also one of the first companies to harness solar energy to power up different parts of event venues, including additional lighting fixtures and digital displays, through EcoLIVEPower.
When asked what the plan was for the next five years, Piperdy shared that the company will focus on three pillars – innovation, partnerships with key stakeholders in the region, and event sustainability – with the aim of driving more business events to South-east Asia.
“We aim to be recognised as the go-to agency for organisations that prioritise both exceptional events and environmental responsibility,” he concluded.
