Huskee, an Australian-headquartered company focused on reusable coffee cups and reuse solutions, has launched Borrow by Huskee, a free, turnkey reusable cup system for venues and events, designed to eliminate the barrier of customers needing to remember to bring their cup.
The new system was showcased at the Melbourne International Coffee Expo (MICE), with its official launch slated for Barangaroo in Sydney this June. Borrow by Huskee will allow cafes and businesses to order specially designed BorrowCups in two sizes (8oz and 12oz) for their customers to “borrow” when purchasing a coffee or other beverage.
After enjoying their drink, customers have up to 14 days to return the BorrowCup to any participating cafe or a newly-developed SmartBin. Huskee will then collect, professionally wash, and return the cups to cafes for continued reuse.
Huskee co-founder, Saxon Wright, said: “This new approach aims to simplify and streamline the BYO and reusable drink sector, removing the need to remember to bring a reusable cup. Our goal is to make it easier and more accessible than ever for people to support circular solutions.
Patrons can participate by downloading the Borrow app and scanning the unique QR code on a BorrowCup each time they order a drink. Technology will help to capture data, such as borrow durations, return rates at Smart Bins, and the system’s environmental impact in terms of carbon emissions and landfill diversion
The SmartBin technology also ensures hygiene by only accepting scanned BorrowCups with the correct QR code, mitigating the risk of contamination. The Borrow app will also feature a Smart Locations function, enabling users to easily locate the nearest return point.
The BorrowCup itself is a newly-designed cup by Huskee, retaining the brand’s signature fins for insulation. It is manufactured from 100 per cent polypropylene, a durable and food-grade plastic known for its stability, longevity, and recyclability.
Huskee’s WashHub, located in St Peters, will clean, dry, and sanitise the collected BorrowCups, ensuring hygienic packing and storage before they are returned to participating businesses. Once a BorrowCup reaches the end of its usable life, it will be integrated into HuskeeLoop, the company’s closed-loop recycling programme that transforms old cups into new products, fostering true circularity.
Borrow by Huskee is now live, and Huskee is actively engaging with cafes and venues interested in adopting this innovative reusable cup system.
“Starting in Sydney, we aim to expand and scale this year, rolling out this service to as many venues as possible across the country,” added Wright.
