Dida, a tech-driven global travel distribution company, has appointed Florian Blois as its director of strategic partnerships.
In this role, Blois will lead global partnerships, focusing on DMOs, international hotel chains, airlines, as well as tour and activity providers to drive business growth through strategic collaborations and innovative marketing initiatives.
Reporting directly to Dida’s CMO, Gareth Matthews, Blois will work to develop and execute personalised marketing and sales strategies that further elevate Dida’s partners across its global platforms and distribution channels.
Before joining Dida, he was the senior regional manager – destination development & marketing at HBX Group (formerly Hotelbeds) where he managed global partnerships and led strategic marketing campaigns for DMOs across EMEA and Asia-Pacific.
