The Asia Pacific Incentives and Meetings Event (AIME) 2025 has concluded with resounding success, where the event is projected to inject a massive A$400 million (US$252 million) into the Asia Pacific business events industry within the next year.
An independent analysis following the event revealed that this figure marks a substantial 21 per cent increase compared to the business generated at AIME 2024.
Held at the Melbourne Convention and Exhibition Centre (MCEC) from February 10-12, AIME 2025 saw participation from over 675 exhibiting organisations, 640 hosted buyers, and more than 4,500 attendees from around the world.
The stellar performance of AIME 2025, the largest iteration ever managed by Talk2 Media & Events on behalf of the Melbourne Convention Bureau since 2019, has secured the company’s continued management of the event through to AIME 2028.
Event director Silke Calder shared that looking ahead, demand for AIME 2026 was “already strong”.
“Exhibitors and buyers continue to see the unparalleled opportunities for business development, networking and learning that AIME provides. We look forward to building on this momentum and continuing to shape the future of business events in the Asia Pacific region in the years ahead.”
AIME 2026 is scheduled to take place once again at the MCEC from February 9-11, 2026.
