Plaza Premium Group (PPG) and Hong Kong Airlines (HKA) have signed a Memorandum of Understanding (MoU) to enhance cooperation and extend the range of services available to their respective guests.
Under this arrangement, business class passengers and frequent flyer members of Hong Kong Airlines would be eligible to access Plaza Premium Lounges worldwide.
Currently, HKA operates a network of over 30 destinations across Asia Pacific and North America. PPG operates its flagship Plaza Premium Lounges in over 150 countries worldwide, covering almost all the destinations in HKA’s network. This year, the airline is launching longhaul routes to further expand its network, and Plaza Premium Lounges are already operating at these destinations.
As part of the cooperation in the future, PPG and HKA will also develop integrated benefits on their respective loyalty programmes – Smart Traveller is the digital experience and rewards platform for Plaza Premium Group, in conjunction with Fortune Wings Club, the global loyalty programme for Hong Kong Airlines.
This includes promotions that facilitate the conversion of points on each other’s loyalty programmes. There will also be the opportunity to redeem points accumulated on the Smart Traveller marketplace for HKA’s special offers, including e-vouchers and seasonal promotions.
The two parties also plan to develop marketing campaigns to cross-promote Hong Kong Airlines ticket packages and bundle them with the Smart Traveller’s global programme of services and products.
There will also be an opportunity to jointly develop social impact programmes that will support community-driven initiatives aimed at achieving shared social responsibility goals.
