The Australian Business Events Association (ABEA) and the International Association of Professional Congress Organisers (IAPCO) have announced a three-year Strategic Partnership, formalised through a recently-signed Memorandum of Understanding (MoU).
Key elements of the strategic alliance will focus on enhancing membership value, fostering knowledge sharing, and producing collaborative industry research.
Members of both ABEA and IAPCO will gain access to collaborative engagement opportunities, including joint meetups at major industry trade shows like IMEX, IBTM, FIEXPO, and AIME, designed to cultivate new connections and potential business opportunities.
Furthermore, the partnership will prioritise ongoing knowledge sharing through joint industry and online education initiatives, featuring expert panel discussions, co-delivered educational sessions, and discounted professional development courses for members.
To further benefit their respective memberships and the wider business events sector, ABEA and IAPCO will also collaborate on the creation of a White Paper and the sharing of relevant research and studies to deepen industry insights.
Sissi Lignou, president of IAPCO, said the ongoing success and growth of the global meetings and events industry relies on collaboration between like-minded organisations and different stakeholders more than ever before.
“As we navigate an ever-evolving industry landscape, fostering collaboration between organisations who stand for the same values, is crucial for the ongoing success and growth of the global meetings and events industry…” said Lignou.
Melissa Brown, CEO of ABEA, added: “…Our collective efforts will provide our members with exceptional value, critical industry knowledge, and the ability to connect on a global scale. There is so much knowledge to be shared. The more efficiently we can share experience and knowledge across the globe, the easier it will be for our members to keep up to date with the latest developments.”
