The Marina Bay Sands’ (MBS) business events team embarked on a first-of-its-kind partnership to co-develop and co-teach a dedicated business events module for local hospitality undergraduates.
Over the 10-week module from January to April 2025, students gained insights into Singapore’s business events industry through a blend of seminars and practical fieldwork.
The programme was officially launched by Ong Wee Min, vice president of sales & MICE at Marina Bay Sands, who provided an overview of the global business events landscape. Throughout the module, various MBS team members also shared about other aspects of event management, such as crisis management protocols, technical operations, and sustainability and wellness.
Recognising the value of diverse perspectives, Marina Bay Sands also enlisted the support of key industry players. Event Design Collective introduced their proprietary methodology, equipping future planners with a structured approach to optimise event outcomes. Gevme provided knowledge on leveraging online event management tools, while the Professional Convention Management Association (PCMA) offered in-depth insights into event conceptualisation, marketing strategies, and sponsorship acquisition.
The module culminated in a fireside chat with senior representatives from the likes of PCMA and Events Industry Council, focused on career pathways within the business events industry.
