IJM Perennial Development has formalised a strategic partnership with KinMalaysia Management (KINTEX Malaysia) to operate the Penang Waterfront Convention Centre (PWCC), scheduled to open in October.
Two agreements, an Operation Service Agreement for PWCC, and a Memorandum of Understanding focused on enhancing Penang’s business events industry, were signed on April 11.
PWCC is expected to attract more than 30,000 delegates in its inaugural year of operation, generating approximately RM55.5 million (US$12.5 million) for the economy in Penang. The Centre is complemented by surrounding attractions such as The Waterfront Shoppes, the largest waterfront mall in Penang; international hotel brands, JdV by Hyatt and Galaxy Minyoun; and a 750m-long waterfront promenade.
Confirmed events at PWCC for 2025 include the 7th Asia Pacific Ministerial Conference on Housing and Urban Development & Penang Urban Forum from October 5-7; Malaysia International Tech Education from October 24-26; K-Brand Week featuring the K-Beauty Expo Malaysia from November 20-22, and WaterTech Asia 2025 from December 2-4.
Group CEO and managing director of IJM Corporation, Lee Chun Fai, said in a press release: “Our partnership with KINTEX enhances PWCC’s operational capabilities and global reach, allowing us to attract and host high-impact international events. This collaboration will not only elevate PWCC as a premier venue but also drive economic growth for Penang, strengthening the State’s role as a key player in the global MICE sector.”
