Arinex, a leading events specialist with activities across Australia, New Zealand and Fiji, is seeing a reaffirmation of the value of business events amid growing global tensions.
Event strategist Sarah Weatherby told TTGmice that many organisations are “seizing this moment to reaffirm the value of face-to-face connection, sharing experiences and contributions to their relevant field while navigating complex geopolitical issues”.
An example of such an event is the Women Deliver 2026 Conference, which is regarded as one of the world’s largest and most influential forums on gender equality. It is set to take place in Melbourne from April 27-30 next year.
“This important event is expected to attract thousands of delegates from across sectors and continents, underscoring the enduring appetite for international collaboration – particularly on issues of shared human and social significance,” opined Weatherby.
“Ultimately, while global trade shifts present challenges, they also spotlight the unique opportunities for our region and promote the value of business events in connecting people, advancing ideas, and accelerating progress on the issues that matter most,” she said, adding that “now, more than ever, business events serve as a powerful platform for fostering dialogue, innovation, and partnership”.
“Events like Women Deliver demonstrate how a conference can transcend economic and geopolitical cycles by focusing on purpose-led outcomes and inclusive engagement,” she stated.
Despite ongoing uncertainty surrounding global trade and US tariffs, the company remains optimistic about the business events industry, but acknowledges the need for “strategic event design that is both globally aware and locally embedded”.
Arinex is paying close attention to tariff impacts on key supply-chain elements, particularly F&B costs.
“We are prioritising local sourcing, fostering transparent supplier relationships, and embedding flexibility into our planning frameworks, to safeguard value while continuing to deliver premium, purpose-driven events,” shared Weatherby.
To mitigate any flow-on impacts, the company also works closely with supplier partners to ensure pricing stability, quality continuity, and long-term planning strategies. As a company that has been in the business since 1973, it enjoys close working relationships with major hotel brands and Booking.com, as well as major airline carriers in Australia and New Zealand.
This allows the Arinex team to “proactively support clients with scenario planning and adaptable event programme models, ensuring that our clients’ goals remain achievable despite external headwinds”.
