IAAPA Expo Asia to draw global attractions sector to Shanghai

IAAPA Expo Asia 2025, the largest tradeshow for the amusement industry in the Asia-Pacific region, will take place from June 30 to July 3 at the Shanghai New International Expo Center.

Themed Find Possible, the four-day international event will showcase the newest technological advancements and innovative solutions in the attractions industry from more than 300 exhibitors.

A panel in session at IAAPA Expo Asia 2024

Over 10,000 attendees are expected to visit the 10,000m2 tradeshow floor to explore the latest trends, key issues and consumer preferences shaping the future of the sector.

The expo’s education programme of over 20 learning opportunities will cover a wide range of topics, from personnel development and merchandise to F&B trends and revenue diversification.

Among this year’s lineup of keynote speakers is president and managing director of Disney Parks International, Jill Estorino. She will deliver insights on innovation, marketing, and guest service during IAAPA Expo Asia’s signature Leadership Breakfast.

Additionally, EDUTours at Expo Asia will enable attendees to get an exclusive behind-the-scenes look at some of Shanghai’s world-class attractions. Included in the lineup are tours to LEGOLAND Shanghai Resort and Shanghai Disney Resort.

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