The International Congress and Convention Association (ICCA) and Emirates have signed a strategic Memorandum of Understanding (MoU) to enhance collaboration and drive the growth of global business events.
This partnership will foster greater synergies between air travel and international meetings and events. Through this agreement, both organisations aim to facilitate more seamless connectivity for association meetings, support destination development strategies, and empower the global events ecosystem through knowledge exchange and capacity building.
Senthil Gopinath, CEO of ICCA, stated: “Our collaboration with Emirates will unlock new opportunities for our members and global stakeholders. Connectivity is key to successful association meetings, and Emirates’ extensive network will be a game-changer in bridging destinations and advancing our shared vision for a thriving global events industry.”
Nabil Sultan, Emirates’ executive vice president, said: “… Our new partnership with ICCA reflects Emirates’ commitment to strengthening Dubai’s position as a global MICE hub while supporting the wider travel and tourism sector.”
The MoU is also aligned with Dubai’s strategic ambitions to assert its position as a leading destination for international conferences. Every year, the city hosts hundreds of major events and conferences, welcoming millions of visitors, and the business events sector is instrumental in supporting the emirate’s D33 economic agenda.
