The five-day incentive trip showcased Brisbane's world-class venues, unique experiences, and exceptional hospitality, cementing the city's reputation as a top choice for international incentive travel
Brought to you by Brisbane Economic Development Agency
In March 2024 Brisbane Economic Development Agency (BEDA), in partnership with Tourism Australia and Tourism and Events Queensland, successfully secured the Nu Skin China incentive trip, which has previously been held in destinations such as Hawaii, Toronto, and Bali.
The event was supported by Tourism Australia’s Business Events Bid Fund Program, with Brisbane’s successful bid a reflection of the city’s strategic commitment to attracting high-value business events.
From the moment delegates arrived, Brisbane rolled out the red carpet – offering personalised airport activations, exclusive experiences at renowned attractions, and a prestigious Brisbane City Hall reception. The city’s seamless blend of business and leisure made it an ideal choice for Nu Skin China’s top achievers.
Why Brisbane?
As Australia’s fastest-growing major capital city, Brisbane delivers an unbeatable incentive offering. With a thriving cultural scene, stunning outdoor lifestyle, and close proximity to iconic Australian experiences, it’s no surprise the city has been recognised by TIME Magazine, Frommer’s, and The New York Times as one of the world’s must-visit destinations.
Christine Kong, vice president of executive partnership at Nu Skin China, highlighted the significance of selecting Brisbane: “We always aim to create unforgettable experiences for our delegates, inspiring them to achieve even more. Brisbane’s beautiful weather, walkability, and connectivity, along with its vibrant city precincts, made it the perfect choice.”
Delegates enjoyed a blend of luxury urban experiences and breathtaking natural escapes, staying at five premium hotels: Sofitel Brisbane Central, Hilton Brisbane, Hyatt Regency Brisbane, Brisbane Marriott Hotel, and The Westin Brisbane – all conveniently located within walking distance of the city centre.
VIP welcome and First Nations culture
Nu Skin China delegates received a personalised welcome the moment they arrived in Brisbane. Branded signage and a dedicated welcome desk at the airport set the stage for their experience, while a special Australian mascot, a kookaburra, delighted guests upon arrival.
Adding a meaningful cultural touch, indigenous elders led a heartfelt Welcome to Country, offering delegates a unique insight into Brisbane’s rich First Nations heritage.
Unparalleled experiences
The delegates enjoyed an exclusive takeover of Tangalooma Island Resort, where the experience was elevated with custom branding, scenic helicopter flights over Moreton Island, and the rare opportunity to hand-feed wild dolphins at sunset.
Throughout their stay, they explored Brisbane’s thriving culinary scene, dining at top restaurants and discovering the city’s world-class shopping precincts.
The itinerary also featured unforgettable adventures, from scaling the Story Bridge for breathtaking views to indulging in premium wine tastings at Sirromet Winery and getting up close with native wildlife at Lone Pine Koala Sanctuary.
Exclusive gala dinner at Brisbane City Hall
The programme concluded with an elegant Gala Dinner at the heritage-listed Brisbane City Hall, attended by local government representatives—an unforgettable finale to a remarkable five-day event.
Making an impact
Nu Skin China’s visit contributed an estimated AUD$7.5 million to the local economy, reinforcing Brisbane’s status as a sought-after incentive destination. As China’s travel market continues its strong recovery, Brisbane is primed to attract more high-yield international business events.
With growing aviation access, including increased direct flights from China Eastern and China Southern Airlines, Brisbane’s global connectivity continues to strengthen. Kong also praised the city’s accessibility: “Brisbane is incredibly easy to reach from mainland China, with minimal time difference. Our delegates could immediately start enjoying the sun, beaches, and fantastic lifestyle.”
Partnering for success
The seamless execution of this large-scale event was made possible through BEDA’s hands-on support. Kiro Yin, key account director at Mandarin OZ International Travel Services, commended BEDA’s role: “BEDA supported Nu Skin every step of the way – from site visits and bid development to planning and activations. Their expertise and collaboration ensured this was an exceptional experience for all.”
Start planning your next incentive in Brisbane
Discover why global businesses are choosing Brisbane for their incentive programmes. Contact the Business Events Team at Brisbane Economic Development Agency (BEDA) at businessevents@brisbane-eda.com.au or visit BEDA to start planning your next world-class event in Brisbane.
