The Thailand Convention and Exhibition Bureau (TCEB) has unveiled its latest business events initiative, Meet in Thailand: Your Success, Your Moment, which will put a fresh perspective on the value and purpose of events.
Presenting the new initiative at IMEX Frankfurt, Puripan Bunnag, TCEB’s senior vice president international marketing, said the initiative comprises three M elements – MaxiMICE, Meaningful, and Memorable.
He shared that MaxiMICE invites clients to explore and maximise the new products and services available throughout Thailand. These range from better accessibility and more destination options for business events, to investment in business events venues and stronger government support.
“For example, Air France will start flying from Paris to Phuket starting November 27 this year, which will be in time for Phuket’s hosting of Global Sustainable Tourism Conference in 2026. We are also working with Thai Airways to create new air routes globally,” elaborated Puripan.
Accessibility has also been improved in Bangkok, where the recent opening of the MRT Pink Line means that eight major convention centres – such as IMPACT Muang Thong Thani and Queen Sirikit National Convention Center – are now connected by MRT or Skytrain..
When asked whether new convention centres would be built outside of Bangkok, Puripan shared that a feasibility study for an option in Nakhon Ratchasima – the location for the International Horticultural Expo 2029 – is currently in the works.
Several Thai airports are also undergoing expansion. Suvarnabhumi Airport’s East Terminal will be ready in 2028, increasing passenger load from 65 million to 80 million a year; Don Mueang International Airport’s Terminal 3 is slated to open in 2030 and will handle 23 million passengers a year; U-Tapao Rayong–Pattaya International Airport’s third terminal and second runway are expected to come online in 2029.
The initiative’s Meaningful component covers Environmental, Social and Governance and sustainability frameworks, offering clients the opportunity to hold events that have measurable impacts. This includes TCEB’s development of low-carbon MICE Routes, certifying that suppliers are sustainable, and ensuring that business event activities will involve and benefit local communities across the country.
The final M represents Memorable, which TCEB aims to deliver a Return on Experience, by helping clients craft events that have cultural immersion, encouraging bleisure travel, and the promise of human touch to create lasting memories for guests.
