The Board of Tourism Australia has announced that managing director Phillipa Harrison will leave in August 2025 to pursue a new opportunity overseas.
Appointed managing director in 2019 and reappointed in 2024, Harrison joined Tourism Australia in 2017 as executive general manager international, overseeing international operations, global distribution, and partnerships.
Penny Fowler, chair of the Tourism Australia Board, praised Harrison’s leadership, noting that under her tenure, Australia welcomed more than eight million visitors last year for the first time in five years.
Reflecting on her time at Tourism Australia, Harrison expressed gratitude to the 300,000 tourism operators across Australia and the 200 staff worldwide who support the industry and help deliver memorable visitor experiences.
The recruitment process to appoint a new managing director will commence shortly.
