Cvent has announced that Cvent Essentials – a new product designed for managing high-volume, simple in-person events – is now available to all Cvent customers.
Cvent Essentials simplifies the planning and execution of frequent, smaller gatherings like field marketing activations, internal meetings, client trainings, and networking experiences. It aims to provide a solution without the complexity or cost of traditional event management tools. The product helps event professionals set clear guidelines and templates, enabling anyone within their organisation to plan and execute smaller events with minimal oversight.
The tool emerged from a rigorous beta programme involving hundreds of users across various industries.
Key capabilities of Cvent Essentials enables users to launch on-brand events in minutes using approved templates; offer streamlined registration and onsite experience through single-page online registration and check-in via the Cvent OnArrival app; and providing attendance data.
The solution includes built-in engagement tools like live polling, Q&A, and post-event surveys. For data management, it provides real-time data and integrations with platforms like Salesforce and HubSpot for timely data capture and ROI tracking.
The product also facilitates empowered, distributed teams with unlimited Essentials-only users, allowing business units to self-manage events within admin-defined guardrails. A powerful templating system ensures centralised governance over data collection, privacy, security, and event design.
This launch comes as industry data indicates 58 per cent of organisations plan to increase their volume of small, in-person events in 2025–2026.
