PCMA has launched destinAItor, a next-generation, AI-powered platform designed to streamline destination and venue research for business events strategists.
Developed in partnership with dFakto, the tool promises to deliver data-driven insights, significantly cutting down the time and money traditionally spent on planning.
Previewed earlier this month at edUcon, destinAItor incorporates a unique destination marketing organization (DMO) validation process, where participating destinations and venues verify their profiles to ensure accuracy and up-to-date content. This curated data includes details such as sustainability initiatives, safety measures, economic sectors, citywide events, and infrastructure developments.
The platform leverages strategic data partnerships with Tempest and Simpleview, integrating meetings and events data to allow strategists to objectively compare multiple destinations with verified information. DestinAItor also features an RFP tool that analyses a planner’s request for proposal and suggests suitable matching destinations.
Participating destinations and venues will benefit from performance reports and analytics on search patterns and trending destinations, as the platform allows them to highlight their unique value propositions, attracting business that aligns with their strategic goals.
Thibaut De Vylder, CEO of dFakto, indicated that destinAItor offers destinations and venues an opportunity to “control their data and brand narrative, address poor lead generation, and overcome RFP spam, while gaining performance insights through analytics on search patterns”.
He added that more features will be added to the destinAItor platform on a continual basis.
Insights from the destinAItor platform are complimentary for business events strategists. Destinations and venues interested in being searchable must join a pilot programme to review AI-generated data and earn a “Verified Destination” badge on the platform.
