ICC Sydney Theatre will soon be renamed the Entertainment Centre, creating a new branding and sponsorship opportunity for companies.
The venue, which has a capacity of 9,000 and hosts about 125 events annually, is one of the busiest entertainment venues in the Southern Hemisphere, featuring performances by international artists such as Elton John, Cher, Bob Dylan, Stevie Nicks, Kylie Minogue, Sting, and Jerry Seinfeld.
Expressions of interest are now open for brands interested in securing long-term naming rights. The partnership includes rights to the venue name and access to 19 large-format digital advertising displays across Darling Harbour, reaching an audience of approximately 25 million people each year, including locals, interstate visitors, and international tourists.
This package offers brands the opportunity to associate with a major Sydney entertainment destination, gain extensive media exposure, and create customised brand experiences across more than 100 events each year. It provides a high-profile platform for brands seeking visibility and engagement in a prime cultural and entertainment setting.
“Brands have an unparalleled opportunity to align with one of Australia’s most high-performing entertainment venues situated within a vibrant precinct. Welcoming almost 497,000 patrons in the past year alone and ranked among Pollstar’s 2024 Top Performers – now is the moment to be part of a truly iconic venue in Sydney,” said Adam Mather-Brown, CEO at ICC Sydney.
