Travel loyalty subscription programme Accor Plus has named Emilie Couton as its new CEO. With over 24 years of experience at Accor and D-Edge Hospitality Solutions, Couton brings deep expertise in loyalty, digital marketing, distribution, and commercial strategy.
Based in Asia for more than two decades, she has played a key role in expanding Accor’s regional footprint and driving innovation across the group. Most recently, she served as managing director, Asia Pacific, at D-Edge. In her new role, Couton will lead Accor Plus into its next phase of growth, focusing on enhanced personalisation, value, and member experiences.
