Raffles City Convention Centre (RCCC) kicked off its multi-million dollar technology upgrade in July 2024, partnering Unearthed Productions (UP) to oversee all audiovisual (AV) upgrades, operations and maintenance.
Theo Ocks, commercial general manager, Fairmont Singapore and Swissôtel The Stamford, said the initiative was “developed in direct response to increasing client demand for seamless in-house AV solutions”.
He elaborated: “Clients were looking for cost-efficient AV packages that reduce reliance on third-party vendors, quicker set-up times and bundled support to streamline event execution. Built-in AV was also a priority to cut down on labour and logistics.”
For instance, the Stamford Ballroom’s LED wall has been designed to be split into sections, allowing for varied uses such as branded content, dynamic speaker introductions or real-time social media feeds, shared Ocks.
The strongest user demand, he continued, has come from sectors such as technology and pharmaceuticals, where high technical precision is required; financial services which prioritise seamless and reliable delivery; and luxury and lifestyle brands seeking multisensory guest engagement across AV, cuisine and experience design.
According to Ocks, there has been consistently high demand for AI-driven visuals, motion graphics and interactive LED features.
“A notable example was at Cvent Accelerate (held on July 11, 2025) where RCCC implemented an immersive tunnel with motion visuals to create a high-impact arrival experience,” he elaborated.
“Looking ahead, RCCC is focusing on developing more interactive and sensory-based formats. These will combine AV with curated F&B offerings, music, scent and sustainable staging to craft holistic event journeys that engage all senses.”
