UFI, The Global Association of the Exhibition Industry, has revealed that its official theme for its 92nd UFI Global Congress will be Shaping the Future.
Set for November 19-22, 2025, in Hong Kong, the event coincides with UFI’s centennial year, bringing together global exhibition leaders.
The Congress will address the industry’s future, with sessions covering innovation in business models, technology, and customer engagement; the evolution of venues into agile, experience-driven platforms; and sustainability and resilience amid global challenges.
Hosted at AsiaWorld-Expo, the Congress will feature industry and external speakers, global trend briefings, case studies, and collaborative formats. Special centennial moments will reflect UFI’s theme: Honouring the Past, Celebrating the Present, and Shaping the Future.
This year’s Next Generation Leaders winners, who were challenged with the mission Redefining Exhibition Formats, will also look to the future, and showcase innovative event concepts.
