Global Hotel Alliance (GHA) has appointed three seasoned executives to key leadership roles as part of its continued growth: Katharina Dein has been promoted to vice president commercial, Jelena Kezika steps into the role of vice president strategy, and Andrea Krenn has been appointed senior vice president communications.
In her new role, Dein will oversee commercial strategy, with a focus on optimising the performance of newly integrated properties, onboarding new brands, and launching new products and services across GHA’s portfolio. A long-serving GHA team member since 2013, she has played a pivotal role in brand relations and developed the alliance’s global online training platform.
Kezika will oversee the development of future-facing initiatives to strengthen GHA’s positioning and loyalty ecosystem, while Krenn will lead GHA’s global communications strategy.
