The Gold Coast is rolling out the “gold carpet” for event organisers with the return of Experience Gold Coast’s signature business events fam tour, This Is Gold Coast (TIGC25), running from August 4 to 7.
Now in its 11th year, TIGC25 will host over 50 business event organisers and decision-makers from Australia and New Zealand.
This year’s programme includes a full-day tradeshow at RACV Royal Pines Resort, featuring appointments with over 40 industry partners, exclusive networking events, and curated activations. Delegates will also experience new venues and attractions, including an immersive dinner at Dreamworld’s Rivertown and lunch at Mondrian’s Vee Room, which offers Pacific Ocean views.
Avril Harris, executive director of events at Experience Gold Coast, said: “This year’s event is expected to generate more than A$35 million (US$22.8 million) in national and international business event leads, which is a testament to our team, our industry partners and our city’s business event offerings.”
TIGC25 will feature site inspections of leading conference and event venues, alongside experiences that highlight the Gold Coast’s lifestyle, cultural diversity, and natural beauty. Delegates will also connect with local suppliers and industry professionals.
Brooke Campbell, director of business events at Experience Gold Coast, pointed out that sustainability and nature-based experiences are increasingly important, with new tourism grants reinforcing the city’s commitment to preserving its natural heritage while meeting demand for environmentally and culturally responsible experiences.
The Queensland Business Events Survey indicates that over half of all business events in Queensland are held on the Gold Coast.
