Global MICE industry converges in Seoul for KME2025

Korea MICE Expo 2024

Korea MICE Expo 2025 (KME2025), the country’s largest exhibition for the business events industry, will be held at Coex in Seoul from November 3 to 5.

This year’s event is expected to draw approximately 5,000 domestic and international business events professionals, including over 200 key buyers and more than 450 exhibiting booths. Organisers anticipate over 5,000 business meetings will take place.

Korea MICE Expo 2024

Participation from the hotel and resort sectors has notably increased this year, a move expected to enhance business meeting satisfaction as these sectors are a high priority for buyers.

In addition to the main exhibition, KME2025 will be co-located with the Korea Expo Expo and a joint academic conference, offering attendees a broader range of insights and networking opportunities.

Under the slogan Meaningful Impact Connects Everyone, the event will also feature the MICE WAVE conference and Open Session programmes. The conference will cover a diverse range of topics, with collaborative sessions planned with international organisations like the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and the global PCO network INCON.

Now in its 25th year, the event is hosted by the Korea MICE Association with official support from key government and tourism organisations, including the Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and the Seoul Metropolitan Government.

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