SilverDoor and Synergy Global Housing have announced a merger that will combine their operations under a single entity.
The newly-formed joint venture will be led by Habicus Group, SilverDoor’s shareholder, with The Ascott Limited, Synergy’s parent company, holding a strategic interest. Following a brief integration period, expected to be completed in early 2026, the combined business will operate under the SilverDoor brand.
The merged company will utilise two key brands: SilverDoor for its global agency services and Synergy by SilverDoor for its corporate housing management business. Synergy by SilverDoor will continue to manage its own branded properties in core markets like the US, UK, and Ireland, with plans for further international expansion.
The new entity will be led by SilverDoor’s founder and executive chairman, Marcus Angell, and current CEO, Stuart Winstone.
According to a press release, the merger will benefit customers with increased coverage and advanced online booking technology, while supply chain partners will also benefit from a simplified, single channel connection.
The combined business will be headquartered in London, employ over 450 people, and have operations in 16 cities across nine countries.
