Strong industry partnerships through the years have enabled IT&CM Asia and Corporate Travel World Asia Pacific to thrive and contribute knowledge and business growth for events players. Lynette Tey, event manager at TTG Asia Media, goes into the details
IT&CM Asia and Corporate Travel World Asia Pacific (CTW APAC) have both been held for more than three decades and two decades, respectively. How does TTG Events keep these two familiar trade events fresh for both loyal attendees as well as newcomers?
We constantly update our offerings and co-create programme segments with our association and industry partners. By maintaining strong relationships and regular dialogue with industry stakeholders, we ensure the content and activities reflect the most pressing issues and latest trends.
This year, we have partnered with Gevme to bring on board its cutting-edge AI and interactive technologies to better engage our delegates. The instant, sharable summaries and topic-aggregated Idea Cloud is a part of a suite that aims to facilitate learning and discussion.
We have also invested in the show floor experience with IT&CMA Game On, a gamified challenge that blends fun, tech, and meaningful networking. Complementing this is our Buyer Incentive Programme, which rewards buyers who achieve the highest number of quality business appointments. With curated rewards for both international and local buyers, we can enhance networking while motivating meaningful participation.
Another key segment we have worked hard on is delivering co-located events. Our collaboration with leading associations seek to broaden perspectives and enhance value for all attendees. For example, PATA’s Future Forward initiative will spotlight youth and talent development, featuring a session co-created with universities to empower the next generation of tourism leaders.
By weaving together innovative tools, incentive-driven engagement, and co-created content, TTG Events ensures that every edition remains dynamic, relevant, and rewarding for both loyal attendees and first-time participants.
What event highlights can attendees expect this year?
This year, the focus is on purposeful engagement, so attendees can expect a diverse array of experiences beyond traditional meetings.
Beyond one-to-one business appointments, attendees can look forward to curated networking formats such as BizMatch & Meet, and Meet The Corporates, which are designed to maximise connections through quick, structured meet-ups.
Delegates will also enjoy immersive experiences in Thailand, including a mindful escape to Bang Kachao by Thailand Convention and Exhibition Bureau (TCEB) and a Bangkok Evening Food Tour by Lost Plate, as well as post-event tours to Khon Kaen-Udon Thani, Krabi, and Sukhothai, which showcase dynamic events destinations beyond Bangkok.
On the knowledge front, highlights include a MICE Fundamentals Certification Course by the Global MICE Collaborative, and a unique Sustainable Gastronomy in MICE activity led by ICCA, featuring cultural appreciation, sustainability, and a mocktail demo by Singapore Expo for hands-on delegate engagement.
These initiatives are designed to deliver a well-rounded experience that blends business, culture, education, and a little bit of fun for all attendees.
What can event planners expect to source from the show floor this year?
Over 250 exhibiting companies from a wide range of industries will be present, ensuring that event planners will find solutions tailored to their specific sourcing needs.
There will be a strong Asia-Pacific presence, including prominent destinations such as Macau, the Philippines, and the host country, Thailand.
More than 80 per cent of exhibitors are returning, while new exhibitors include Korea Tourism Organization, Sabah International Convention Centre, Goyang Convention & Exhibition Bureau, among others.
Highlight zones to visit include the Tech and Engagement Zone, as well as the Sea & Air Zone. NTOs and CVBs will also be on hand to share details of their incentive schemes and destination support.
There is an educational conference segment within IT&CM Asia and CTW APAC. What sessions are not to be missed, and what considerations were taken in planning the content?
The expanded educational programme has been thoughtfully designed in partnership with leading industry thought leaders, focusing on key areas such as well-being, sustainability, and innovation.
Highlights include the opening keynote by TCEB, setting the stage for the conference, followed by the panel session Pulse Check: Well-Being in Events and Business Travel, which will explore mindfulness as a strategic element in event design, delegate engagement, and travel programmes.
Additionally, PATA will present Shaping the Future of Travel, discussing the global travel outlook – a crucial topic in today’s rapidly changing landscape where world events influence behaviours across personal and business travel sectors.
Throughout the exhibition days, we are partnering with reputable thought leadership providers such as Global MICE Collaborative, ICCA, and Tastebud to deliver tailored education sessions suited for both buyers and sellers.
A key feature this year is the first-ever collaboration with CTW Asia Pacific, powered by GBTA (Global Business Travel Association), featuring Bleisure & Hush Trips: The Corporate Risk Dilemma. This session will include presentations, panel discussions, and peer-to-peer exchanges, addressing challenges, and sharing best practices around the evolving trends of business and leisure travel.
Careful consideration was given to creating relevant, impactful content that caters to varied delegate profiles, ensuring everyone walks away with insights directly applicable to their roles in today’s dynamic industry.
IT&CM Asia and CTW APAC enjoy strong industry support every edition. Would you like to acknowledge some partners who have contributed significantly to this year’s double-bill event?
IT&CM Asia and CTW Asia Pacific 2025 is supported by a distinguished network of global and regional partners whose contributions significantly enhance the event experience.
TCEB, our gracious host for over 20 years, has been instrumental in facilitating the event’s success, with the official venue at Centara Grand and Bangkok Convention Centre at CentralWorld. Local support also comes from Airports of Thailand, Bangkok Metropolitan Administration, Tourism Authority of Thailand, Thai Chamber of Commerce, and Thailand Incentive and Convention Association.
On the technology front, EventsAir, Gevme, and Asia Ability continue to empower us with cutting-edge interactive solutions.
This year also marks our first-ever collaboration with GBTA. Our thought leadership partners – Global MICE Collaborative, ICCA, PATA (Pacific Asia Travel Association), SITE (Society for Incentive Travel Excellence), and Tastebud – together with industry partners such as Korea MICE Association, PCAAE, and World PCO Alliance, help shape the content and direction of our programme.
Last but not least, Lost Plate, Jetfi, Goyang Convention & Visitors Bureau, Pattaya MICE City, Pullman Bangkok King Power, King Power Mahanakhon, Sabah International Convention Centre, and Tourism Board Philippines have all played vital roles in making this year’s double-bill event a truly successful and memorable occasion.
