Hokkaido’s resort area of Niseko is targeting corporates from South-east Asia during the Green Season (May to November), as part of efforts to promote the snow sports mecca as a year-round travel destination.
Renowned for its powder snow, the area welcomes almost 700,000 visitors between December and April, but only 200,000 during the Green Season. International visitors make up 80 per cent of total arrivals in winter and 50 per cent in Green Season.
The tourism association in Kutchan, home to the main resorts, is actively promoting the area for incentive groups of 20 to 100 during the Green Season. The organisation hosted a fam for agents from Singapore and Thailand over September 7 to 11 to showcase Niseko’s recent and upcoming developments.
New accommodations include Nikko Style Niseko Hanazono, which opened in December 2024. The 234-key property in Niseko Hanazono Resort features a 122-seat all-day dining restaurant, café & bar, club lounge, gym, and a event room that can accommodate 50 pax banquet-style or 120 pax theatre-style.
Nearby Chalet Ivy Weiss, which is scheduled to open by the end-2025, has 22 suites and 65 rooms, including those with private onsen. Facilities include a wellness floor with a spa, gym and outdoor infinity onsen. The sky lounge and roof are available for private events, while exclusive dinners with chef catering, receptions and star gazing, can also be arranged.
Meanwhile, at resort Niseko Grand Hirafu, three new F&B facilities are being launched within 2025. Sanshoku, which has 240 seats, opened in July and will be available exclusively for groups from 2026. The 380-seat Nest813 and 270-seat Ace Center will be unveiled in December.
